Terms of Service

1. The Service

Pagora helps professionals and small teams turn the material they already have into finished work, such as slides, web pages and images for social media, and share it, including by publishing to social media accounts they connect. Features may change as we develop the Service, and some features may be offered as early access or beta features, which may be less reliable than the rest of the Service.

If you use the Service on behalf of a company or other organisation, you confirm that you are authorised to accept these Terms for it, and “you” includes that organisation.

2. Eligibility and your account

• You must be at least 18 years old, or the age of majority where you live if that is higher, to use the Service.
• You sign in with your Google account or with a link sent to your email. Keep your Google account and email secure; you are responsible for activity under your Pagora account.
• Give us accurate information and keep it up to date.
• Tell us promptly at [email protected] if you think someone has accessed your account without permission.

3. Connected social media accounts

When you connect a social media account, you authorise Pagora to access that account and publish content to it as you instruct, within the permissions you grant. You confirm that you are allowed to connect and manage that account.

Your use of each platform remains subject to that platform’s own terms and policies, and you are responsible for complying with them when you publish through Pagora, including Meta’s terms for Facebook, Instagram and Threads and LinkedIn’s User Agreement.

Platforms control their own services and can change, limit or withdraw access to their APIs, reject or remove content, or restrict accounts. We are not responsible for those decisions, and publishing through Pagora may stop working for a platform as a result.

You can disconnect an account in the app at any time. You can also revoke Pagora’s access from the platform’s own settings.

4. Your content

“Your content” means everything you provide to the Service, such as documents, notes, instructions, text, links, numbers, images and files (“inputs”), and the slides, web pages, images, captions and other work the Service creates for you (“outputs”).

• You own your content. As between you and us, you keep all rights in your inputs and you own the outputs. We don’t claim ownership of your content, and to the extent we have any rights in the outputs, we assign them to you.
• Permission to operate the Service. You give us a worldwide, non-exclusive, royalty-free permission to host, store, copy, process, transmit and display your content only as needed to provide and secure the Service, including sending inputs to our AI model providers and publishing content to the accounts you choose. This permission ends when your content is deleted from the Service, except for copies already published at your instruction.
• You are responsible for what you publish. You are responsible for your content and for making sure you have the rights needed to use and publish it, and that it is accurate and lawful.

We don’t use your content to train AI models. Our Privacy Policy explains how we handle it.

5. AI-generated content

Outputs are produced by AI models and may be inaccurate, incomplete, out of date, or similar to content generated for other people. Review and edit every output before you publish it. Don’t rely on outputs as professional advice (for example legal, medical or financial advice), and make any disclosures that platform rules or laws require for AI-generated or promotional content.

6. Acceptable use

You must not use the Service to:

• break any law or anyone else’s rights, including intellectual property and privacy;
• create or publish content that is illegal, defamatory, harassing, hateful, violent, sexually explicit, or that exploits or harms children;
• mislead people, including impersonating others or creating deceptive content about real people or events;
• send spam or manipulate platforms, for example with fake engagement, bulk unsolicited posting or coordinated inauthentic behaviour;
• break the terms or policies of any connected platform;
• upload malware, probe or disrupt the Service, get around usage limits or security measures, or access the Service by automated means other than the features we provide;
• copy, resell or reverse engineer the Service, or use it or its outputs to build a competing product or to train AI models; or
• help anyone else do any of these things.

We may remove content, stop posts from being published or restrict access where we reasonably believe these rules have been broken.

7. Fees

Access to the Service is currently free during early access. If we introduce paid plans, we will show you the price and terms before you buy, payments will be handled by Stripe, and you will not be charged unless you choose a paid plan.

8. Our intellectual property and feedback

The Service, including its software, design and the Pagora name and logo, belongs to us and our licensors. These Terms give you a limited, personal, non-transferable right to use the Service as allowed here, and no other rights. If you send us feedback or suggestions, we may use them without any obligation to you.

9. Third-party services

The Service works with third-party services such as social media platforms, Google sign-in and payment providers. Your use of them is governed by their own terms and privacy policies, and we are not responsible for them.

10. Privacy

Our Privacy Policy explains how we collect and use personal information. Our Data Deletion page explains how to delete your account and data.

11. Suspension and termination

You can stop using the Service at any time and delete your account by following the steps on our Data Deletion page.

We may suspend or end your access if you seriously or repeatedly break these Terms, if we need to in order to comply with the law or protect users, the platforms or the Service, or if we stop offering the Service. Where reasonable, we will tell you in advance and give you a chance to export your content.

When your account ends, your right to use the Service ends and we delete your data as described on the Data Deletion page. Sections that by their nature should continue, such as content ownership, disclaimers, limitation of liability, indemnity and governing law, continue to apply.

12. Disclaimers

The Service is provided “as is” and “as available”. To the fullest extent the law allows, we make no warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose and non-infringement. We don’t promise that the Service will be uninterrupted or error-free, that outputs will be accurate or unique, or that any post will be published successfully or achieve any particular reach or engagement.

13. Limitation of liability

To the fullest extent the law allows:

• we are not liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, revenue, data, goodwill or audience, arising from or related to the Service; and
• our total liability for all claims relating to the Service is limited to the greater of the amount you paid us for the Service in the 12 months before the claim arose and USD 100.

Nothing in these Terms limits liability that cannot be limited by law, such as liability for death or personal injury caused by negligence, or for fraud.

14. Indemnity

To the extent the law allows, you will compensate us for reasonable losses and costs, including reasonable legal fees, arising from claims by others that relate to your content or your breach of these Terms.

15. Changes to the Service and these Terms

We may update these Terms as the Service changes. We will post the new version on this page and update the version and “Last updated” date above. If a change is significant, we will tell you by email or in the app at least 14 days before it takes effect, unless the change is required sooner by law or to keep the Service secure. If you keep using the Service after a change takes effect, the new Terms apply; if you don’t agree, stop using the Service and delete your account.

16. Governing law and disputes

These Terms are governed by the laws of the Hong Kong Special Administrative Region. The courts of Hong Kong have exclusive jurisdiction over any dispute arising from or relating to these Terms or the Service. If you are a consumer, you also keep any protections given to you by the mandatory laws of the country where you live.

17. General

• These Terms, together with the policies they refer to, are the whole agreement between you and us about the Service.
• If any part of these Terms is found unenforceable, the rest stays in effect. If we don’t enforce a right straight away, we can still enforce it later.
• You may not transfer your rights under these Terms without our consent. We may transfer ours as part of a merger, acquisition or sale of assets.
• We are not responsible for delays or failures caused by events beyond our reasonable control, including outages or changes at connected platforms.

18. Contact

Questions about these Terms? Email [email protected] or see our Contact page.